Entries Tagged 'Health Care' ↓

Otherwise known as male impotence, we define erectile dysfunction, or ED, as the failure for a man to perform mutually satisfactory sexual intercourse with his partner due to an inability to achieve and/or maintain an erection.

As we grow older, disorders such as erectile dysfunction or impotence become more important because the sexual health and function we take for granted greatly helps to determine our quality of life. Nowadays, it is common for men and women of all ages to improve their relationships and sex lives by seeking guidance. This is largely thanks to the media bringing the topic out into the open and making it a socially acceptable subject of discussion. Continue reading →

The power of words must never be underestimated. Pick the right word and suddenly your brand name is on everyone’s lips. Pick the wrong word and no-one ever hears of you or, if they do hear the word, the reaction is amusement or rejection. So get into the time machine and let’s go back to the 1990′s. This is before Pfizer launched the famous little blue pill in 1998. A group of people are sitting round a table in a backroom trying to think up the best way of describing this new wonder drug. How were they going to market something of such a sensitive nature. Continue reading →